Power to the People-First Content – What Google’s Helpful Content Update Means for You
Write for people first, and search engines second.It’s a motto that Google has trumpeted from the rooftops for years, though it’s also one that hasn’t always been the easiest to follow. After all, anybody who spends a few minutes scrolling through Google’s search results is sure to come across content that doesn’t offer the answer to their query, seemingly AI-generated, stuffed with keywords, or written for algorithms ahead of people in some other way.
EEAT and be Merry – Explaining the New “E” in the Google EAT Guidelines
When it comes to writing content, Google has always encouraged website owners to E-A-T. Google came up with that acronym to define the three things it looks for when determining whether a piece of content offers helpful and relevant information to its searchers: expertise, authoritativeness, and trustworthiness. The idea has always been to combine your expertise in your subject with authority, which often comes from first-hand knowledge, to create something your readers can trust.
Microsoft AI Head Claims Web Content Is Free Use – The Implications for Copyright and Your Future Content
What if the content you publish on your website isn’t really your content? A strange question given that you wrote it and, based on almost any country’s copyright laws, own that content from the moment it’s published. Yet, we live in a world that is quickly changing as a result of generative artificial intelligence (AI), and what we thought we knew about our content – and our ownership of it – is changing, too.
