Whether you want to tell a story, persuade, offer information, explain an idea, or simply provide food for thought, your content needs to tick all the right boxes. Think of your article as if it was an airplane. It comes in different sizes, types, and configurations. It needs to have the right form so it can fly. Its purpose is to carry passengers to a designated destination. And, it needs a skilled pilot to fly it there.
Keeping your blog “hot” helps you build credibility, sparks valuable discussion, and creates a foundation for an effective social media presence. The goal is improved organic search visibility, more subscribers, and more sales leads. The key is showing the personal side of your business and turning trending topics into awesome blog posts, consistently. Get the idea? Let us do the writing for you.
Your website copy is what makes or breaks your online presence and marketing success. Brief but comprehensive, effective not intimidating, and seductive enough to win over even the biggest cynics, great website copy lowers your bounce rate and skyrockets your sales and subscriber count. It tells your company’s story and persuades your visitors that your service or product is exactly what they are looking for.
Many consumers rely on online reviews to provide them with enough insight into a product’s or service’s quality and ingenuity. A balanced, unbiased review builds consumer trust and boosts credibility. If you have something good to offer and need an in-depth review written, give us a buzz as this is right up our alley. If you need us to run some tests, we are ready to roll up our sleeves, too.
It’s not enough to simply translate words and phrases from one language into another as you may lose the soul of your content. When expanding to another market your content needs to breathe your target market’s native air and not appear like a tourist who lost their map. It needs to show accuracy, care and respect. You achieve this with thoughtful, contextual and localized translation. Don’t settle for less.
When you stop thinking shortcuts and start thinking user experience, you’ll understand how organic SEO works. Regardless of whether you are targeting a local or a global market, there is no secret ingredient for effective organic SEO, but there is a trusted recipe for it. And, as with any good recipe, the preparation may take time. However, when you do get to the tasting part, you’ll understand why it is well worth the wait.
While there are thousands of things people can do in their past time, many choose to tune into social media – searching, reading, posting, tweeting, liking, pinning. What does that tell you? Social media has become the most influential medium and it feeds on good stuff. Think of social media engagement as your online marketing sidekick and fire it up with energizing content.
It’s amazing just how much you can accomplish with only a few words. From ancient battlefields to today’s bustling marketplace, words continue to enchant crowds and move people to action. Words invigorate, words kill, words inspire, words sell. When persuasive storytelling meets minimalism it results in powerful copywriting. And powerful copywriting makes the magic happen.
Want to establish yourself as the go-to person in your field of expertise by offering valuable knowledge and information? Want to develop a content marketing strategy with the know-how and show-how approach? An e-Book will be a great kick-starter for your multi-channel campaign, as it can help you grow your email list and generate more leads and sales.